Kanton Basel-Landschaft – Corona Spucktest-Kampagne


Drool nationality
How do you motivate your population to take voluntary coronavirus tests? Having seen so many boring and uninspiring campaigns, the powers that be at the Swiss canton of Basel-Landschaft decided to add some fun and lightness to the task of getting people to take the saliva-based tests.
The campaign uses that most famous of expectoraters, the llama, to underline the message “together against coronavirus” through what can only be described as a spit bubble. Quirky and impactful, it’s a campaign that will get people into the spirit and help to quell the spread of this serious virus.

Monocle Magazine

Auftraggeber Kanton Basel-Landschaft
Ausführung 2021